After the seemingly cold-shoulder given to top Ghanaian artistes by Nigerians during the Zylofon Naija Invasion concert, the need for Ghanaians to also patronise local content has been greatly echoed.
While some have advocated for local content to occupy 80 percent of the total space on local channels, Shatta Wale, one of the performers at the concert has called for 95 percent.
Contributing to the debate on Showbiz A-Z on Joy FM on Saturday at the 2018 edition of the Joy FM Back to School Fair, music producer, Hammer, stressed that Disc Jockeys (DJs) cannot be forced to play so much Ghanaian content simply because of an ongoing campaign.
The beat maker noted that DJs are at liberty to play what they consider good music and the mere fact that a song is locally produced does not mean it is of the required standard.
“You can’t force them to play what they don’t want to play. You can only force them to play if the music is great. We can’t just be dictators and say they should play 80 percent by force…You have to prove it,” he said.
Hammer argued out this point during the discussion with other panelists including Tic Tac, M.anifest, Sadiq Abdulai Abu and hosted by Nana Ashorkor at the Providence Events Centre.
He is of the view that emphasis on quality sounds in regards to mixing and mastering of tunes must be key aside the campaign to improve patronage of local music.
Musician Tic, former Tic Tac, however, disagreed to an extent.
The ‘Kwani Kwani’ hitmaker stated that the quality of a sound of music may not be standard considering the wide range of genres.
Tic adds that the quality of sound of a standard Afro Beats song from Nigeria cannot be compared to the quality of sound of a Pop song in the US.
Rapper M.anifest took a completely different direction on the argument.
In his opinion, ‘good’ music can only be determined by the consumer.